Jifiti’s new Messenger chatbot API will find you a gift even when you’re out of ideas

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techcrunch.comJifiti, the startup attempting to reinvent digital gift-giving, announced this morning that their new chatbot API was approved by Facebook Messenger. It’s a big deal for the Columbus, OH startup, who already has relationships with many companies ranging from IKEA to Evite. This new avenue could give Jifiti access to brands lining up to be available in Facebook’s ecosystem since chatbot intentions were announced at F8 last month.

You may recall that announcement in which Facebook outlined its intentions to disrupt how people communicate by offering a scalable, artificial intelligence-laden way for users to get the one-to-one info they need—conversationally—without requiring one-to-one human employees to be available for every facet of that conversation. It’s planned to be used for e-commerce, support, personal assistance and other tasks.

 

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