tomtunguz.com – At Google, we tested everything. User interfaces, advertising targeting models, even hiring practices. One product team tested 41 different shades of blue to ensure maximum click through rate; but the company is now testing black links. That’s one enormous advantage of A/B testing – all the sacred cows must prove their beatitude to maintain their divinity.
As Looker founder Lloyd Tabb explained to me, it doesn’t work for early stage SaaS companies. There’s a key ingredient to AB testing that most SaaS companies don’t have, something that Google profited tremendously from. Huge amounts of user traffic.
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