Global Capacity – Breaking The SaaS Monopoly On Customer Success

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totango.comCustomer success is typically associated with SaaS businesses, helping companies grow and retain a customer base that can cancel and switch providers easily.

But, SaaS companies are not the only ones using the subscription business model.

Take Global Capacity, a 15-year telecom company building Connectivity-as-a-Service. Like so many SaaS companies, they needed a way to really understand their 20,000+ business customers and grow their recurring revenue.

So how do telecom and other non-SaaS enterprise companies approach customer success? Mary Stanhope, VP of Marketing at Global Capacity, presented their best practices at Customer Success Summit 2016.

 

Read more at totango.com

 

photo CC by Mike Mozart

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