totango.com – Customer success is typically associated with SaaS businesses, helping companies grow and retain a customer base that can cancel and switch providers easily.
But, SaaS companies are not the only ones using the subscription business model.
Take Global Capacity, a 15-year telecom company building Connectivity-as-a-Service. Like so many SaaS companies, they needed a way to really understand their 20,000+ business customers and grow their recurring revenue.
So how do telecom and other non-SaaS enterprise companies approach customer success? Mary Stanhope, VP of Marketing at Global Capacity, presented their best practices at Customer Success Summit 2016.
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