The One Acronym That Bonobos’ CEO Wants You to Know

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inc.comThere’s a new acronym that Andy Dunn, CEO of Bonobos, really wants you to know: DNVB.

It stands for “digitally native vertical brands,” like Bonobos itself, the 350-employee clothing retailer based in New York City, which Dunn co-founded in 2007. While the acronym hardly rolls off the tongue, that lack of mellifluence has seldom mattered in investor circles, where terms like SAAS (software as a service), ARR (annual recurring revenue), and CAC (customer acquisition costs) have taken hold and never let go.

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