tomtunguz.com – Are You Spending Enough Time on Your Startup’s Go To Market?
Half of innovation is invention. Creating an elegant, disruptive, and new experience is one of the greatest attractions of founding a company. A product that can change the way people view the world and interact with it – who doesn’t want to build that? Most start ups have no problem focusing time and attention on iterating, improving and perfecting product.
It’s in the other half of the innovation equation that startups often underinvest: go to market. If you build a disruptive product in the woods and no one is around, does anyone buy it?
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