startups.co.uk – When I started on this journey I didn’t ignore the hype. The stories of Silicon Valley ‘unicorns’ and allure of huge venture capital (VC) cheques being cashed distorts the reality of what founders have to go through to make these PR stories a reality.
You’ll quickly learn not to go to a UK investor with a Silicon Valley valuation. Realise that you are verykunlikely to have money thrown at you in the UK if you are pre-revenue, unless perhaps you already have a significant customer base and a solid plan to monetise it.
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