Steps to SaaS Marketing Success in 2016

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inc.comFrom custom meals to makeup samples, subscription business models are trending with consumers and rapidly attracting business leaders and entrepreneurs. The distinction between subscription services and other various tech fads? The subscription economy is here to stay.

The success of software companies like Salesforce has popularized the SaaS, or “Software as a Service” subscription model, in which software is delivered via the web and licensed on a subscription basis. There’s nothing complicated about the model’s appeal; sellers like recurring revenues and buyers appreciate the cost savings and convenience that a recurring model provides.

 

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