fortune.com – The Great Business Model Correction is upon us, and the so-called “on-demand” startups are feeling it.
On Tuesday, San Francisco-based Munchery, which prepares and delivers hot meals and meal kits to customers in four U.S. markets, became the latest delivery startup to switch up its pricing model. Now, new customers will have to pay a monthly membership fee of $8.95 (or annual for $85), which Munchery says lets them get discounts of up to 20% on each meal or kit they order through the service. Existing customers will have the option of keeping the old pay-per-meal model or switch over.
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