Customer churn can kill your startup


tomblomfield.comStartups are about growth, and of all the different possible metrics, startups often focus on user growth – if people aren’t using your new product or service in greater and greater numbers, it’s a good sign that you’re not on the right track. And, as long as your business-model is solid, user growth is a leading indicator of revenue and profit growth.

But there’s another key metric that can be the making of your company, or the death of it – churn, or the proportion of existing customers who become ex-customers during a period of time (generally a year).

Read more about churn at


photo CC by Peter Kaminski


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