Why startups and corporates should work on their “innovation fitness”


startupsmart.com.au –  Startups and larger businesses should approach innovation like a fitness regime, Salesforce vice-president for strategic research Peter Coffee says.

To facilitate this, corporates like Australia Post and ANZ are starting to open more doors to the startup sector. Speaking at the Melbourne leg of the Salesforce World Tour, Coffee joined innovation heads at York Butter Factory, Australia Post and NAB Labs to discuss ways businesses and startups can drive innovation.

“We were not born innovative,” Coffee says. “Innovation is essentially creativity and implementation,” York Butter Factory general manager for innovation Shelley Laslett says.

Read more at startupsmart.com.au


photo CC by Boegh


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