tomtunguz.com – In Tom Tunguz’s vision, the content marketing strategy for a person or a business is based on three dimensions: customer segments, customer lifecycle stage and content type. These three dimensions (segments, lifecycle, content type) can generate complexity in a relatively short amount of time.
Customer segments: Identifying the most important segments a startup wants to pursue ensures its efforts will be correctly focused, generating profitability and maximizing market size.
Customer Lifecycle: Each step of the customer journey, from understanding the need of a product to using and assessing the product’s value, has to be addressed by content marketing in a form or another.
Content Types: Content marketing means more than blogging and social media and companies have to be creative in placing their content in alternative communications such as customer support canned responses, product messaging, company communities and help pages.
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