searchenginejournal.com – Having a business is the dream of many. But making it profitable is the real challenge that demands newer solutions as the online advertising seems not to be the universal solution for scaling up profits. Why things no longer work as we knew them for the past years? Because of the constant increasing competition and higher costs per acquisition and that’s especially true for the businesses that rely on a constant flow of customers through paid traffic sources.
The answer to secure your business’ trajectory on the profitable side is to pay attention to a number of essential elements such as: upsell strategy, longer LTV, smart remarketing, brand awareness and good control of KPIs.
See them explained in detail at searchenginejournal.com