5 Metrics for Measuring Recurring Revenue

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ww2.cfo.comCompanies that rely on recurring revenue business models are rapidly growing market share and Wall Street is rewarding their performance with higher multiples. More and more successful enterprises such as Amazon, Adobe, Salesforce, Netflix, Audi, and Uber are employing recurring revenue models across a wide range of target customers and verticals.

Increasingly, consumers prefer incremental payment arrangements. In the U.S., nine out of ten adults, more than 226 million people, take advantage of online subscription models. On average, they spend more than $850 in monthly subscription fees, including utilities, auto insurance, mobile phone plans, and health-care premiums. No wonder nearly half of U.S. businesses have adopted recurring revenue models, or are planning to.

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