blog.hubspot.com – Clearly defined and closely monitored marketing metrics are critical to the success of any SaaS company. Not only do they help measure the effectiveness of your marketing campaigns, but they also help diagnose risk and identify opportunities to accelerate growth.
How do I know? I’ve spent the last six years of my professional life tracking a small list of SaaS marketing metrics very closely — maybe even somewhat obsessively at times.
In doing so, I’ve found that these metrics function much like a scorecard for marketing. By highlighting the performance of particular tasks or initiatives, these metrics hold the keys to what almost every growth oriented-marketer wants: bigger budgets, accelerated growth, and bigger opportunities.
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