How we got our first 100 customers


medium.comHow do you go from “no one on earth knows I exist” to “dozens of people I don’t know are now giving me a chunk of change on a monthly basis”? That’s the ultimate question, right? Because answering that is how you start a business. It’s a major milestone for anyone because it’s a hard one to get to. After that you start getting a bit of a snowball effect and it self-perpetuates.

However, generating a snowball effect is hard when there’s no snow.

So, let’s take a look at how Baremetrics (one-click, zero-setup SaaS analytics & insights for Stripe) got its first 100 customers over the course of about 4 months.





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