The Death of The Monolithic SaaS Product

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medium.com2004–2008

For SaaS companies 2004–2008 basically looked like this:

Your SaaS product was basically a web / desktop client only and in terms of distribution (I won’t talk about direct sales in this post) your job consisted in having a good SEO / SEM + good PR (= being featured in online media) to drive traffic to your homepage and then to convert the visitors to your product (this is why homepage conversion was so important and so documented back then).

2008–2013

Then, by 2008, mobile and social media arrived. From that point, things started to change both for product and distribution:

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