forbes.com – How do you improve profitability and win a greater share of the customer wallet in an increasingly competitive market?
Well, one way is to join the latest gold rush… and you could do that right now. There’s a rich vein of golden nuggets with your name on it, just waiting to be discovered. Not in the mines of Australia or the streams of California, but in the vast deposits of Big Data that surround us.
And that’s important, because data helps differentiate a company from its competitors, and drives greater business value. For me, Big Data is a by-product of innovation in the face of competition – whether you’re trying to improve market share, competing for funds in not-for-profit sectors, or a-hundred-and-one other commercial scenarios.
Read more at forbes.com