Actionable SaaS Metrics: Customer Churn Rate

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blog.chartmogul.comCustomer Churn. Everyone loves talking about how to calculate it, how to reduce it, and how bad it is (us included!). But isn’t it time to sit down and figure out how we can actually influence it, and what actions we can actually take, given certain characteristics?

What to do if your Customer Churn Rate is…

1. Low

Well, you’re sitting in a pretty good position that a lot of businesses would be envious of – well done you. But just before you pop the champagne and log off for the day, we should be sure that the numbers you’re looking at actually make sense.

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