Key SaaS Metrics for Accelerating Growth: Lessons & Templates From 12 Years at SuccessFactors, Marketo, and Captora

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linkedin.comI get a lot of questions about the key metrics for effectively growing a modern SaaS company. Lots of lessons learned from my past 12 years leading growth at SuccessFactors, Marketo and Captora – wrote this blog to share some of my techniques and playbook templates. Hope you find it helpful!

Executives love metrics, especially in the technology/Internet space. Metrics equal transparency and proactive improvement across key business metrics. Companies that set the bar operationally grow more effectively, and that means better shareholder value.

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