blog.rjmetrics.com – As founders and managers of growing businesses, it’s easy to fall victim to the ‘shiny object syndrome’– our affinity for the newest technologies, platforms, and tactics. This willingness to try new things is a must-have in the early days of a company, but it can be the very thing that sinks us. The One Metric That Matters (OMTM) is a way to override our tendency to look for the next new thing. It’s often the difference between companies that are haphazardly searching for something that will work, and those that rigorously test the highest-impact areas of their business.
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