SaaS Puberty: How to Handle Your Company’s Awkward Years

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insightsquared.comMost young SaaS companies have a remarkably similar business model:

Phase 1: Identify an unsolved market problem

Phase 2: Raise funds and build a team to fix said problem

Phase 4: Profit

For decades, through boom and bust, this has been the roadmap for most software startups. Yet there’s never been a clear answer for how these young companies can best navigate those choppy waters between Phase 2 and Phase 4. In fact, this gap is exactly where many companies fail.

You might call it SaaS puberty. Those awkward years between startup infancy and profitable maturity. Those difficult years where early positive indicators give way to the harsh realities of effectively scaling a business against all odds.

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