Why Google thinks it’s worth taking on Amazon’s cloud service


businessinsider.com – It’s become accepted that there are 3 main cloud providers: Amazon, Microsoft and Google. From those, it’s further accepted that Amazon is the leader, by an order of magnitude.

It’s also commonly thought that cloud infrastructure is a low margin business and this one reason is why Amazon is doing so well.

Ecommerce is notorious for low margins and since Amazon typically reports profit margins in the -1 to 2%, it makes sense for them to use their expertise to create innovative cloud products through extreme efficiency. Everyone knows the cloud pricing wars of recent years.

Read more at businessinsider.com




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