How We Bootstrapped A SaaS Company To 4 Million Users — And Why Google Owes Us €400,000


techcrunch.comAt 7 PM on February 7, 2007, MindMeister went live in private beta. Today, we have almost 4 million users worldwide, and have become the market leader in online mind mapping.

It’s a story we haven’t told often (too busy working, I guess), but we think it has a few valuable lessons for SaaS founders, especially the ones interested in bootstrapping a profitable business.

We’ll take you through the main inflection points in building the business, as expressed by our Monthly Recurring Revenue (MRR). Oh, and we’ll explain why Google owes us €400,000, at least.




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