venturebeat.com – Salesforce.com is going to become the first pure Software-as-a-Service (SaaS) company to achieve a recurring revenue run rate of $10 billion dollars. And when that happens, it won’t just be a success for the SaaS model but for the entire economy. Subscriptions are the future.
The global economy is making a vast, systemic shift from transactional products to subscription-based services. As Tilt cofounder James Beshara notes above, today’s consumers are interested in outcomes, not assets.
Salesforce.com helped lead this shift — now it’s inspiring dozens of industries from education to agriculture to manufacturing.
Read more at venturebeat.com