enterpriseappstoday.com – Proliferating social media outlets make it tough for companies to craft cohesive marketing efforts. Fortunately, social media monitoring tools can help.
Companies know they need strong social media communications to benefit their brands. But the proliferation of social media outlets has made it a challenge to keep track of social media messaging, by customers, third parties or even different departments within the company. Social media monitoring tools are one way for companies to stay on top of these communications and craft comprehensive social media marketing efforts.
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