yourstory.com – Functioning in San Francisco and Bengaluru, MoEngage is planning to set feet in the South Asian markets with a focus on Indonesia and Philippines. The user analytics and engagement platform MoEngage today announced raising $4.25 million in Series A funding led by Helion Venture Partners with participation from Exfinity Ventures and angel investors Kunal Bahl, Rohit Bansal, and Raghunandan G.
As a platform, MoEngage enables mobile app companies to deliver personalised interactions through push notifications, in-app recommendations, email campaigns and other re-targeting channels. Thus, helping retain and engage users while reducing churn and improving customer lifetime value. Earlier, the firm had raised seed funding from Helion Ventures in the second half of 2014.
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