fronetics.com – The profile of marketing has definitely been raised lately. With a full 63% of businesses planning to increase their marketing budgets this year, its clear business leaders are looking directly to their marketing departments to drive growth. Along with expanding budgets and more pressure to produce results, marketing metrics are being more heavily scrutinized by executives; marketing departments are being asked to prove the worth of the increased investment in their marketing efforts. And with an enormous amount of potential data to track, marketing can seem more like big data. The good news is it doesn’t have to. Successfully presenting the value of your marketing efforts means showing your boss the metrics that will resonate and prove that you’re moving the needle where it really counts.
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