NewsCred Raises $42M As It Sets Its Sights Beyond Content Marketing

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techcrunch.comFounded in 2008, the company started out as a system for readers to rate the credibility of every online publication and story. It shifted focus a couple of times before settling on helping brands find content for their marketing efforts, first by licensing articles from big-name publications, then by connecting those brands with freelance writers.

Customers now include Barclays, Cisco, NASDAQ, Pepsi, Toyota and Visa. The company says its annualized revenue run rate has tripled in the past year, while the pieces of content created on the platform have increased by 182 percent.

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