insightsquared.com – By now, you’ve probably heard about smarketing – a term made popular by HubSpot, defined as “alignment between your sales and marketing teams created through frequent and direct communication between the two.”
When sales and marketing teams align their goals and create a service level agreement (SLA) to follow up with each other, everyone is held accountable and more gets done. And with the help of sales ops, this relationship can be even more rewarding.
But how exactly can your marketing team increase sales efficiency?
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