Four Important #Data Points about Purchasing Behavior in SaaS


tomtunguz.comThe SaaS ecosystem has been evolving incredibly quickly. Most of the time, the changes in the ecosystem are embodied in one particular company which grows exceptionally quickly. Focusing on these fast-growers, the macro shifts can be hard to discern. Last week, Okta released a report Business at Work sweeps across SaaS to reveal these recent evolutions. These are the points that I found most interesting.

First, most companies, irrespective of size from 1-4k+ employees, use 14 SaaS applications. Though the report doesn’t detail these 14 products, I suspect there is a remarkable consistency across companies in which applications those are.

Read more about customer purchasing behaviour in the SaaS industry at


photo CC by JoshuaDavisPhotography


Leave A Reply