Why Getting Your Product to Market Fast Is Not Always a Brilliant Move


entrepreneur.comScrum and Lean Startup are right to say we should design products iteratively and faster. But they’re wrong to suggest that we should deliver them faster.

Jeff Sutherland, the inventor of Scrum, the most popular software development framework in the world, spells it out quite clearly: “If you don’t have a potentially shippable product at the end of each iteration, you’re not doing Scrum.” In Sutherland’s opinion, any claim to “be Agile” and “follow Scrum” should be renamed to frAgile or Agile In Name Only, when you don’t deliver (and potentially deploy) your product in increments, and thus deliver value to your customers faster.

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