Trends in Operational Metrics Show Demand for Greater Insights


sandhill.comEvery modern business uses software management systems, but the best use systems that bring strategic, operational and financial data together to support and optimize a performance-driven organization. For software companies in 2015, this requires new attributes, focus changes in metrics and a comprehensive view of growth.

Elevation of SaaS metrics

More and more software companies are focusing on a few common SaaS metrics to measure growth, success and value. The operational measures, like CMRR (Change in Monthly Recurring Revenue), churn, Customer Acquisition Cost (CAC), and Customer Lifetime Value (CLTV) are being presented to executives, investors and board members with equal billing alongside traditional GAAP-based financial reports like an income statement, balance sheet and statement of cash flows.

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