Why Your SaaS Company Needs a Growth Hacker


business2community.comIf you’re still new to the term “growth hacker” or “growth hacking”, don’t worry. Many companies aren’t sure what it is or what it means, but after a bit of research, you will find that it is neccessary role at a SaaS company.

Sean Ellis invented the term “growth hacker” in 2010 in his seminal blog post, Find a Growth Hacker for Your Startup. Sean has had a successful career marketing start-ups such as Dropbox, LogMeIn, and Eventbrite, and wanted to coin a phrase for what he was able to do (and how). Thus, “growth hacking” was born.

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