blog.kissmetrics.com – As one of the most important metrics for a startup, and especially for SaaS businesses, churn has been widely discussed. But because churn is affected by every single function of business, from acquisition channels to product, sometimes it’s hard to know where to begin when it comes to trying to reduce it.
As churn is something we have struggled with at Mention, we decided in April to concentrate on changing that. We set ourselves a precise goal and action plan for the next three months. Much to our surprise, we actually surpassed our 20% churn reduction goal in a single month instead of three, which is why we’re happy to share with you what we did.
Read more about Mention’s inspiring success at blog.kissmetrics.com