SaaS Churn: Measure Revenue or Customer Retention?

0 – The reality is, the “rules” for B2B SaaS apply – if they even do – very differently to B2C SaaS.

And within B2B SaaS, the things that work for low-touch, self-service apps (departmental, productivity, line of business) are often quite different than for “enterprise” B2B SaaS (which looks an awful lot like the enterprise software business).

You can have three companies that are “Software-as-a-Service” that all leverage the SaaS Business Architecture and they could all be completely different in their goals, their customers, the stage of the company, their funding, their target market, their price, their sales process, etc.



photo CC by Jocelyn Wallace


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