5 SaaS Marketing Metrics to Help You Move the Needle


blog.hooklead.comAs a SaaS marketer, it’s crucial you closely monitor your metrics. There are SO MANY metrics to look at, which ones should you select to review most? Which SaaS marketing metrics tell you if you’re doing a good job?

Below are 5 important SaaS marketing metrics to start with to keep a pulse on what’s working and what’s not.

Lead growth

One metric you’re likely working towards week in and week out, is filling the top of your funnel with quality leads. A SaaS “lead” is often a free trial or demo. These are potential users who express initial interest in your product.

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