You’re Still Modeling Growth Incorrectly

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techcrunch.comWhen I first got the job running marketing at Mint, founder and CEO Aaron Patzer told me that we had to get Mint to 100,000 users within six months of launching.

The number itself didn’t intimidate me: Before Mint, I had been Facebook employee No. 30. I’d witnessed crazy, exponential user growth first-hand. The difference was that at Mint, we were pre-product and certainly pre-repeatable-growth-engine. That meant we had to invent something from scratch.

I won’t lie, I was nervous. I started by drawing up a marketing plan.

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