Why Industry Conversion Rate Benchmarks Are Useless

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iconsive.comIf you’ve been doing online marketing for long, you’ve probably come across a lot of benchmark data you should be comparing your marketing’s performance with.

Unfortunately, these benchmarks are completely useless.

In this post I explain why, giving an email marketing example.

The Email Marketing Campaign

Imagine you’ve just executed an email marketing campaign. You sent the email to the highly targeted opt-in email list you’ve been building via inbound marketing for the last 2 years, and it was delivered to a total of 5,000 people.

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