Social Media: The most misunderstood digital marketing channel?


linkedin.comSocial media has changed the internet ecosystem. It has created a parallel universe where one’s world is not limited by his/her surrounding but, hordes of things happening over internet and social media. For the millennials being socially relevant and getting social approval for things they do has become more important. The time spent by an average user on social media is 2.5 hours (50% of daily internet time) making it the prime destination on web. This makes social an inevitable cog of marketing (Image below illustrates the growing importance of social for business growth.)

Read more about what business should expect from social media and how to get it at



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