newbreedmarketing.com – New marketing channels are constantly emerging. At the same time, the effectiveness of existing channels is perpetually changing, and the effectiveness of each can vary greatly according to business type. This makes it hard to make decisions on where and how to invest your marketing budget to deliver the maximum result.
By taking just one look at this graph from James Currier and Peter van Sabben, you can see the rise and slow decline in effectiveness of many of the channels with which marketers have become familiar over the past 10 years.
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