priceintelligently.com – As you spend dozens and dozens of hours on your acquisition funnels and landing page conversion rates, all of that hard work eventually pays off and you’re rewarded with some shiny new bumps in customer volume. Yet, what if I told you that you could put in the exact same amount of work to receive over 3x the return?
That’s the reality of focusing in on your pricing strategy, rather than simply trying to increase your conversion rates. Data shows time and time again that for every incremental improvement in pricing you receive an 11x return, while incremental gains in volume only result in 3x returns. Unfortunately though, marketing and product leaders continue to exhaustively test countless landing pages without actually improving the pricing structure behind those funnels. This is essentially like putting jet fuel in a steam engine.
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