labs.openviewpartners.com – In my last blog post, I discussed how SaaS companies can leverage their channel partners to reduce customer acquisition costs. While CAC is certainly a great indicator of business growth, there’s another important SaaS metric that should be top-of-mind for virtually every senior executive, board member and investor. Churn.
If you work in sales or marketing, there’s nothing more frustrating than spending a ton of time and money on acquiring a new customer only to see another one leave.
Can SaaS companies leverage channel partners to minimize churn, too? Absolutely.
Read more about it at labs.openviewpartners.com