Three Keys to Building a Partner Portal to Reduce Churn

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labs.openviewpartners.comIn my last blog post, I discussed how SaaS companies can leverage their channel partners to reduce customer acquisition costs. While CAC is certainly a great indicator of business growth, there’s another important SaaS metric that should be top-of-mind for virtually every senior executive, board member and investor. Churn.

If you work in sales or marketing, there’s nothing more frustrating than spending a ton of time and money on acquiring a new customer only to see another one leave.

Can SaaS companies leverage channel partners to minimize churn, too? Absolutely.

Read more about it at labs.openviewpartners.com

 

photo CC by NEC Corporation of America

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