Three Keys to Building a Partner Portal to Reduce Churn


labs.openviewpartners.comIn my last blog post, I discussed how SaaS companies can leverage their channel partners to reduce customer acquisition costs. While CAC is certainly a great indicator of business growth, there’s another important SaaS metric that should be top-of-mind for virtually every senior executive, board member and investor. Churn.

If you work in sales or marketing, there’s nothing more frustrating than spending a ton of time and money on acquiring a new customer only to see another one leave.

Can SaaS companies leverage channel partners to minimize churn, too? Absolutely.

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photo CC by NEC Corporation of America


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