insightsquared.com – The prospect of scaling a B2B company is both thrilling and terrifying. Hitting the “go” button and adding headcount in sales and marketing to drive growth is fraught with danger — adding too many people too quickly can (and often does) lead to culture changes, disorganization, and sometimes even a drop in revenue.
An article published by First Round Review on the 7 bullets sales teams have to dodge when they scale does a good job summarizing the list of risks built into the process. The specific dangers the article highlights are:
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