blog.kissmetrics.com – Quick poll question: How many of you have signed up for a free software trial and then cancelled it after getting the welcome email?
Most people have at least once. Mainly because the welcome email was just so awful that there’s no way the software could have been good, right? For SaaS companies, this can be a big problem. Emails are the lifeblood of many SaaS providers, so losing subscribers (and by extension leads and customers) can be the difference between hitting a sales target and not.
Take a look at the top 3 ways you can craft better welcome emails for your SaaS customers at blog.kissmetrics.com