labs.openviewpartners.com – In a recent post, I put forth a long laundry list of channel metrics to monitor partner performance. Now, let’s dive a bit deeper into one of the most important metrics every expansion-stage B2B SaaS company should be measuring: customer acquisition.
An annual Private SaaS Company Survey benchmarked customer acquisition cost (CAC) by analyzing how much companies spend for $1 of new ACV from every new customer. The survey found that Channel Sales had the lowest CAC at $0.53 – nearly half that of its Field Sales counterpart ($1.02).
Read more at labs.openviewpartners.com