How Startups Can Reach a Massive Audience with Content Marketing


blog.rjmetrics.comLarry Kim, Founder and CTO of Wordstream, and Robert J. Moore, Co-Founder and CEO of RJMetrics, have both built thriving SaaS companies. How did they take their companies from unknown startups to fast-growing businesses? For both of these founders, a big part of that strategy involved content marketing.

Larry has written blog posts that generated over 200k page views and been featured in Fast Company, The Washington Post, and Business Insider. Bob has used content marketing to fuel growth from employee 10 to employee 110. He’s written for the New York Times and had one of his data journalism pieces was referenced by Daniel Tosh.




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