martechadvisor.com – Often times, content marketers do not receive the credit they would deserve and their impact on revenue is undervalued. The main reason for this is that they are unable to accurately measure the revenue generated by content marketing.
Accurate revenue measurement is not easy, mainly because content marketing is an activity that resides on the top of the funnel. Here, prospects doing their own research are drawn in at the discovery stage, and sales cycles create obstacles as far as attribution in content marketing is concerned. Several issues also come up when management decisions have to be taken.
Read more about how to measure content marketing ROI at martechadvisor.com