5 marketing screw-ups we made that you don’t have to


venturebeat.com – While most of the news about Zenefits focuses on our incredible growth, we — like any company — have made our share of mistakes; mistakes you’d be wise to learn from. Just take it from Mr. Lyft Driver.

Here are the top five marketing mistakes we made early on at Zenefits.

Mistake 1: We stopped doing things that didn’t scale.

Most incubators — Y Combinator in our case — encourage startups to get to market faster by building products that don’t scale (at first). No one really encourages you to do the same from a marketing perspective, but it actually holds true.

Read more and learn from others’ mistakes at venturebeat.com


photo CC by Lucas Cobb


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