mashable.com – Clearly sizes small, medium, large don’t begin to cover all the human shapes of the world.
While the controversy around these cookie-cutter sizes often surrounds women, many men also struggle to find the right fit.
Startup men’s shirt retailer Stantt seeks to quickly and easily provide better-fitting shirts by offering 75 sizes and counting. The more customized sizing spectrum was determined by body-scanning thousands of real men. It’s another step for the men’s clothing movement towards a more tailored fit — but without the tailor.
Read more at mashable.com