Moving Upmarket? 3 Lessons from Slack


insightsquared.comIn early 2013, Slack reached a critical turning point. The company had just begun rolling out its young team-collaboration product to more and more customers when it started facing some unexpected turbulence.

Initially, Slack had rolled out its product to relatively small teams, similar in size to Slack itself. But when the product started gaining traction with larger companies, such as Rdio, the results weren’t as heartening.

“Rdio, in particular, was much bigger than us,” Stewart Butterfield recently recounted to Fast Company. “They used it with a small group of front-end developers for a while but then it spread to the whole engineering group and then to all 120 people in the company.”

 Read more about Slack’s experience while moving upmarket at


photo CC by Horia Varlan


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